See how you could win a trip to the Olympic Games Paris 2024, courtesy of Visa.
Renovate your kitchen, pay off high-interest debt, or have access to emergency funds when you need it with an Alliant Home Equity Line of Credit.
Browse new and used vehicle inventory, and qualify for a rate discount when you buy!81
Separate each of your savings goals into an Alliant Supplemental Savings Account so you can visualize your progress.
By Alliant Credit Union
Valentine’s Day is celebrated each year on February 14, and it’s a great reminder to show some love to those you’re closest to. Whether it’s a card, chocolates or fancy jewelry, people love to spend money to celebrate the big day.
According to Statista, 94% of Americans believe in true love. So, it’s no surprise that 53% of Americans plan to celebrate Valentine’s Day in some way with family members, friends, etc.
The National Retail Federation predicts Americans will spend $25.8 billion in 2024, with 14.2 billion spent on their significant others. On average customers are expected to spend $185, $8 more than the average spend over the last five years.
Let’s dive into some Valentine’s Day spending statistics!
Most people surveyed by the National Retail Federation in 2024 said they planned to spend money on candy. 40% said they would spend money on Valentine’s Day cards, 39% on flowers, 32% on an evening out and 22% on jewelry. Not only that, Valentine’s Day tends to be the most popular day to get engaged.
Spending differs by gender and age. Men spend more on Valentine’s Day ($200+), while women usually spend less. Millennials are the biggest spenders, with those in that age group planning to spend around $300 on the holiday.
What do people want for Valentine’s Day? About a third of Americans said their favorite Valentine’s Day gift was chocolate, candy or other desserts.
We don’t recommend you break up with your significant other on February 13 to save money on Valentine’s Day! Here are some ways to show you care without breaking the bank – or your loved one’s heart.
A homemade card is a great way to show you care. It can contain an inside joke, a picture or a romantic message. Whatever the card, the time you spend on a homemade card can reflect the value you place on your relationship.
Instead of going out to eat, whip something up at home. To make the meal more special, find a recipe that mimics one of their favorites or decorate the table with candles.
Look for Valentine’s Day deals at small businesses like spas, group-class studios or restaurants. You may find a discount doing something you never thought of before.
Marriage expert Dr. Gary Chapman is famous for introducing the five love languages to the world. Love languages show us how we want and receive love. Take your Valentine’s Day giving to the next level by gifting your loved one something based on their love language. Here are the five love languages and how to give the perfect gift:
Acts of service: Spend February 14 doing those things around the house you’ve been holding off on. Volunteer to make a meal, fix that squeaky door, clean their place or run their usual errands.
Quality time: Plan a fun activity for the family or just you two. It could be a dedicated movie night or dinner out without distractions.
Words of affirmation: Craft a letter that explains how important your loved one is to you. Thank and remind them of how much they mean to you through a written note or speech.
Physical touch: Make sure there’s ample time on Valentine’s Day for you and your partner to be physically close to one another. A good hug or time to cuddle on the couch with a movie can go a long way for those with this love language.
Receiving gifts: Has your loved one been hinting about a material gift they would truly like or enjoy? Keep an ongoing memo in your phone of anything they mention they would like or need. Valentine’s Day is the perfect day to surprise them with that gift.
Supplemental savings accounts are a great way to organize your spending and keep you on track. At many banks or credit unions, you can open multiple savings accounts dedicated to each of your savings goals.
Consider a savings account dedicated to special occasions like Valentine’s Day, birthdays and anniversaries. That way, you know you budgeted for this spending. You can enjoy gifting without worrying if you saved for it.
Enjoy your Valentine’s Day with your family and friends. We’ll leave you with this classic poem:
Roses are red.
Violets are blue.
When deciding how much to spend,
Remember, it’s all up to you.
Want more spending tips? Check out these articles:
Get even more personal finance info, tips and tricks delivered right to your inbox each month.
Thanks for subscribing to Alliant's Money Mentor newsletter! You will now receive personal finance tips in your email inbox each month.
You are leaving Alliant’s website to enter a website hosted by an organization separate from Alliant Credit Union. The products and services on this website are being offered through LPL Financial or its affiliates, which are separate entities from, and not affiliates of, Alliant Credit Union.The privacy and security policies of the site may differ from those of Alliant Credit Union.
You are leaving an Alliant Credit Union website and are about to enter a website operated by a third-party, independent from Alliant Credit Union. Alliant Credit Union does not manage the operation or content of the website you are about to enter. Alliant Credit Union is not responsible for the content and does not provide any products or services at this third-party website. The privacy and security policies of the site may differ from those of Alliant Credit Union.